Wednesday, 10 January 2018

10 ways to earn through YouTube


So since I’m a Youtuber, many people repeatedly keep asking me ‘how much did you earn?’, ‘you are getting good views so how much money did you make from your videos?’ and i get some weird inquiry questions like ‘Hey, you get $1 for 10 subscribers right?’, ‘you get $10 for 1000 views right?’, ‘and how much do you earn if you get 100 likes on your videos?’
Let me clear these questions!
First and foremost Youtube does not pay youtubers for the number of views, likes and subscriptions.
Secondly, Youtube is not a job that you got by clearing an interview and you would get some salary at the end of the month.
Youtube is like a business and when you setup any business there involves a buffer period at the start i.e you can’t just open a restaurant and expect earnings the next day right? It takes production cost, marketing, salary of employees, etc Similarly Youtube has its own rules. Once you start a channel and once you keep uploading videos on a consistent basis, slowly slowly you get to unlock different features on your channel. Then your channel must reach 10k+ views to be eligible for monetizing your videos.
Now, its seems simple but its not that easy. You cant just cut-paste other people’s videos, modify it and upload for views. Youtube if not then, 1 day they will take action. They need original content
Lets cover some ways of earning through youtube
  1. Adsense revenue: Once you cross 10K + views on your channel, you can apply for youtube partnership. Youtube will scan your channel for any copyright strikes, community strikes and if your channel is in a good standing it will approve and then you can apply ads on your videos. Revenue generated can be checked in Adsense account. Earning CPCs differ from country to country eg. if your video gets an impression ad of some Indian movie like ‘Bahubali Trailer’ then you might earn $0.01(for 1 complete ad view) but if your video gets an Ad impression of some hollywood movie like ‘Avengers’ then you might earn $0.5(for 1 complete ad view) and so on. Earnings grow with time. Top Indian Youtubers like Ashish Chanchlani earn more than Rs5 Lacs per month through this.
  2. Affiliate marketing: There are sites like Amazon, Flipkart, sharepop which give you affiliate marketing commission if you place their product links in your video description and some person goes to that link and buys that product. You get a commission of 4–12% depending on category of product sold. Eg. Phones have 4% commission and Apparels have 10%. So if someone buys A Nautica Shirt worth Rs5000/- from your affiliate link then you get Rs500/- Same way for apps. There are apps which even give you $3 per installs. This doesn’t need any eligibility but earnings are very less at the start as web traffic will be low for new channels
  3. Sponsorships: Say for eg you are creating a travel vlog or a video on travelling. If you are a recognized youtuber and have good traffic on your channel with more than 1 lac subscribers you might get sponsorships from travel companies eg. Yatra, musafir, etc. Views on your videos and subscriber count both are considered by companies who would sponsor your videos. You will have to place their logo in your video or you can have an audio saying ‘ This video is brought to you by XYZ’. You can earn good but you need an established channel for this.
  4. Product placements: There are sites like famebit which needs 5k+ subscribers and grapevine needs 10k+ subscribers to apply for product sponsorships. For Famebit, you can earn between $50 - $500. If you have just reached 5k+ subs then don’t ask for anything above $50. If you have lacs of subs and have good web traffic on your videos then you can demand for $300. If you get millions of views on your videos then you can ask for $400-$500. Make sure you present the product in a positive way and also you promote their products with your video script i.e it shouldn’t look purposely done if you are bringing in that product in your content. You have to tell youtube by checking the box besides ‘Includes Product placements’ in advanced settings while uploading.
  5. Collaborations: If you are a recognized youtuber you can get collaboration requests from other youtubers. You can demand for some money based on how big or small their channel/production is.
  6. Channel Promotions: If you are a recognized youtuber, you will get requests for channel promotions. You can place a promotion clip of 20–30 secs at the end of your videos. You can demand money based on how big/small the other channel is.
  7. Website links: You can place your website links in your video if you have 1 and increase traffic on your website. If your website is monetized then it will give some more earnings
  8. Blog/Social media: Since you cannot put a direct clickable link for these in your videos, you can place your social media links, blog links, other video streaming site links in video description and add traffic there and earn some money
  9. Merchandise selling: Say you get many comments in your videos so you can give an offer like ‘Tell us why you like our channel? and the most genuine answer will get free merchandise. This will market your product and can lead to more buyers. You can tie up with brandzup media to make your own merchandise. You will earn good if you are a recognized youtuber.
  10. Talent Hunt competition: Say you are a recognized Chef and you come up with a contest on your channel ‘Most Innovative Recipes’ and the Winner will get a chance to feature in 1 video. You get 1000s of recipes from participants which is also an earning. Plus sharing of knowledge will definitely grow your channel. Another example would be say you are a recognized Viner and you come up with a contest ‘Best Mimicry of you’ will get a chance to work with you in your upcoming ventures, etc That also is an indirect earning.
So here are the 10 basic ways to earn from youtube. There are very less earnings unless your channel is small. But yes you earn a lot if you keep uploading good content and keep growing your channel. But yes, there are rules at every step. Do read the Youtube and adsense policies carefully because 1 mistake can bring you down to zero no matter how pure, original, good or appreciative work you are doing on your channel.
Tip: Subscribe to some tech channels as they bring in latest Youtube news which will keep you aware all the time of what to do and what not to do on YouTube
All the best if you are now going to take up YouTube as your career :)

#EarnThroughYoutube #10WaysToEarnThroughYoutube

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